Open Graph and What it Means to Social Media

If you could create links that engage and entice people to interact with them, would your website benefit from it?

The answer should be yes.
Just like marketing ads that are aimed at a certain target market, Open Graph allows you to style your shared links on social networks.

Text based links serve their purpose, but what about a link that is styled nicely with a title, image, URL and a description about the link? People would be more enticed to interact with such a link, and provide more shares to your website. Think of mascots, why do people like them? They are typically someone dressed up in a costume, yet everyone wants to talk to them just because they now look like a cute bear. If links look welcoming then more people will click them. Each click drives more traffic to your website.

Have you ever noticed how every link you enter into Facebook has a nice appearance to it? It shows a title, an image, URL and a description about the link.

This is all accomplished using Open Graph Protocol.
Web developers can now even style these links using Open Graph Protocol in a websites meta tags.

Each page can even have its own unique title, image, URL, and description. This will provide a website with better sharing capabilities, better SEO results, and a great way to boost traffic to your website.

So how is Open Graph integrated into a website?

It is actually pretty easy to add it if you have some knowledge in web development.
Open Graph is just meta tags that are placed into the HEAD sections of your page.

The images linked to them need to come from an external website, or the best practice is uploading them to your website and linking them to the Open Graph meta tags. More information can be found below.

The bottom line is that every website should embrace this protocol.

If you are serious about your website and use social networking, Open Graph integration is a must.
It is becoming more and more widely used by social networking sites such as Facebook and Linkedin.

Twitter uses a similar method called Twitter Cards that work in the same fashion as Open Graph. These technologies will drive more traffic through social media sharing. Use it, integrate it and treat it as another form of SEO and marketing for your website.

Never Just Rely On Social Networking

So you’ve started a business, but business hasn’t really taken off as you had hoped, or has slowed way down, so what can you do?

If you haven’t already done so, you need to create a great online presence to further your marketing reach.
Word of mouth is great, but is usually not enough to sustain a business and allow for continued growth.

Obviously, the most important factor in creating an online presence is to have a website built for you by a professional web developer. This should be your number one priority. In addition to this, other options include getting your business set up on social media websites such as Facebook, Twitter, Myspace, Google Plus, and so on.

The problem with relying solely on social media websites to advertise your business online is that not everyone goes to these websites, and not everyone that does go on them thinks to look for businesses.

These social media websites are a great way to add to your online presence, but should not be solely relied upon on to be successful with your marketing.
You become limited and are never able to fully show what your business is made of on these social media websites.

We do recommend using them, but we strongly recommend a website specifically for your business where you will also have the option of adding a direct link to your social media pages. These two marketing tools definitely go hand in hand.

Why else is having your own website crucial for the success of any and all businesses?

Well, for one, it is because anyone can find you that has the internet or access to the internet, and you become available to the whole world.
Every minute there are thousands of people using the internet and guess what they are doing?

They are searching for specific needs, and if your website is built by a professional web developer that incorporates great SEO, aka search engine optimization, your business will be found easily on the search results. Another great reason to have a website is so you can market yourself much easier and more effectively than just a business card, flyer, or brochure. When you meet a potential customer or client you can then direct them to your website so they can scope out your business from the comfort of their own home and really see what you have to offer. You can only fit so much information on a business card, and who wants to listen to anyone ramble on and on about your services? Pretty much no one likes sales pitches being thrown at them unwillingly.

 

When you truly want success for your business, you will work hard to market your business as much as you can, but most people don’t have enough time to do it as much as it needs to be done.

So again, a great web presence is very important because once it becomes established, it will do much of the marketing for you.
You will save time, money and energy by utilizing the internet to market.

You will save money in many ways by doing so, but it is always a great idea to continue marketing through traditional ways such as through word of mouth, flyers, brochures, business cards, and so on and so forth.