Does Your Business Need an App?

Mobile apps have continued to soar since 2007 and have never slowed down.

This was the year of the first iPhone, and soon after many companies followed with releasing their smartphones.
It seems like every company is trying to design trendy technology, so what is the next big thing and should my business follow these trends?

So, does my business need an app? Based on trends you may think your business needs an app. This is not always true, and greatly depends on what industry your business is in. Businesses such as a retail shop that deals with goods and client data could benefit more than maybe an attorney’s office that would be more informational. You need to try to visualize your business and compare a responsive website versus an app. Many businesses just have a website that provides its audience with the proper functionality and content to drive its sales and or services, others rely solely on an app or maybe even both.

 

You need to ask yourself, “would an app provide a better solution or would it just provide the same functionality of a website?”

This question can be addressed more efficiently through analytics.
You need to make sure you are targeting your audience across the best platforms, therefore you need to analyze your visitors.

Many websites now provide a responsive design that provides the same experience on desktop computers and mobile devices. It would not be the best practice to build an app and later realize that customers prefer using the website. Additionally, if all users use mobile devices you may not need a website and instead an app would be the best solution.

Evaluate your business needs

This should include the needs of the business, and the needs of your audience.
Your target audience should always drive your platform development decisions. This way, resources are spent on what matters most your audience.

In conclusion to evaluating development decisions, company goals such as budget, content, SEO, interface and accessibility also play an important role. In general, a responsive website is more budget friendly and relies more on great SEO, accessibility, and more frequent updates. Apps are better at handling large amounts of data, more complex user interfaces, and has the advantage of using a smart phones functionality.

While many companies have both a responsive website and an app, many would be more cost effective to have one or the other. These decisions should mainly evolve around your audience and the needs and budgets of your business.

Check Out the Newest in 2014 for Mobile Technology

Smartphones have paved the way for future technology, and have become a technology that most use daily.

Once just a phone, we now hold in our hands a device that can do things once only seen in science fiction movies.
Each year, technology advancements provide more and more interactivity with their users, helping you with something.

Whether it be tools, controlling devices, or even simply new ways to connect with friends.

In 2014 we will only see more technology put into these devices, and even now 64 bit architecture. This will allow better framework for their operating systems along with more capabilities of their apps. This is great technology, but with it, will take time to be fully implemented, and secondly, it will take time for the programmers to learn its full potential. Give it a year or so and you should see it all in full effect.

Spatial sensitivity will be integrated into new devices.

This allows your device to better track its own motion.
These motion coprocessors will provide less consumption from the cpu which allows more computing and an extended battery life when using such technology.

Not only for runners, this technology will open the door to these devices and the world around them.

Beacons are little bluetooth devices that connect with your phone to provide information depending on where you are. Such as in a store, it would provide further information about products, prices, and reviews, and at a sports stadium to track stats and view scores.

Miracast will open new doors for streaming media.

Streaming media across mobile devices can be a headache, and may differ depending on which kind of device you are on.
Miracast hopes to solve these issues and help ease the headache of streaming media across different platforms and devices.

These are just a few technologies to watch for in 2014.

Each year, more people are using smartphones and tablets. This market is huge and is only getting bigger. With its huge market, companies are putting a lot of time and money into creating the next big thing in the mobile world. We look forward to embracing this new technology and seeing what 2015 brings.