Never Just Rely On Social Networking

So you’ve started a business, but business hasn’t really taken off as you had hoped, or has slowed way down, so what can you do?

If you haven’t already done so, you need to create a great online presence to further your marketing reach.
Word of mouth is great, but is usually not enough to sustain a business and allow for continued growth.

Obviously, the most important factor in creating an online presence is to have a website built for you by a professional web developer. This should be your number one priority. In addition to this, other options include getting your business set up on social media websites such as Facebook, Twitter, Myspace, Google Plus, and so on.

The problem with relying solely on social media websites to advertise your business online is that not everyone goes to these websites, and not everyone that does go on them thinks to look for businesses.

These social media websites are a great way to add to your online presence, but should not be solely relied upon on to be successful with your marketing.
You become limited and are never able to fully show what your business is made of on these social media websites.

We do recommend using them, but we strongly recommend a website specifically for your business where you will also have the option of adding a direct link to your social media pages. These two marketing tools definitely go hand in hand.

Why else is having your own website crucial for the success of any and all businesses?

Well, for one, it is because anyone can find you that has the internet or access to the internet, and you become available to the whole world.
Every minute there are thousands of people using the internet and guess what they are doing?

They are searching for specific needs, and if your website is built by a professional web developer that incorporates great SEO, aka search engine optimization, your business will be found easily on the search results. Another great reason to have a website is so you can market yourself much easier and more effectively than just a business card, flyer, or brochure. When you meet a potential customer or client you can then direct them to your website so they can scope out your business from the comfort of their own home and really see what you have to offer. You can only fit so much information on a business card, and who wants to listen to anyone ramble on and on about your services? Pretty much no one likes sales pitches being thrown at them unwillingly.

 

When you truly want success for your business, you will work hard to market your business as much as you can, but most people don’t have enough time to do it as much as it needs to be done.

So again, a great web presence is very important because once it becomes established, it will do much of the marketing for you.
You will save time, money and energy by utilizing the internet to market.

You will save money in many ways by doing so, but it is always a great idea to continue marketing through traditional ways such as through word of mouth, flyers, brochures, business cards, and so on and so forth.

What Makes A Good Logo?

Remember, a logo is intended to convey a message.

The most effective way to convey your message through a logo is simple.
A logo should be just that; simple yet versatile and unique.

An effective logo will always contain these key elements. The logos uniqueness should be memorable. There is a fine line between uniqueness and keeping it simple. Being memorable is achieved by its design being appropriate to conveying the correct message.

An effective logo design will also withstand the hands of time.

Will the logo look good in 20 years?
Some logos have to change with time, but the really good ones barely change over time.

Being versatile is what you want. Your logo should be very flexible and functional. What we mean by this is that logos should always be designed in vector format. This is to ensure your logo is responsive to fit any size and will be compatible across any medium.

Good logo design consists of several aspects to its design to be effective. Creating a balance of simplicity, memorability, versatility, and appropriateness will generate the best logo design. Learn how to implement these into your designs and you will create better logo designs.

Outline of a Great Web Development Project

At Creative Reflections Web Design, we don’t just build websites, we build websites that are awesome.

Every great website is built around great planning, and requires a system of checks and balances.
Web development projects need to be outlined and managed properly in order to generate great websites.

In this article, we have included our outline that we use for all of our web design projects. It provides a great base to start with and lays out each step that we use during the entire development process. Please enjoy, and feel free to use our outline on your next web development project.

Outline of great web development

Stage One
Preparation

1. Define website goals and overall strategy

2.Web Design questionnaire

Outline of great web development

Stage Two
Planning

1. Confirmation of website objectives

2. Plan any technologies and functionality

3. Choose web technology

4. Roles and responsibilities

5. Website title

6. Host selection and registration

7. Domain name selection and registration

8. Website structure and architecture

9. Validate Wireframe

Outline of great web development

Stage Three
Layout

1. Overall look and feel

2. Choose fonts

3. Color scheme research

4. Standards and templates

5. Basic layout creation XHTML/CSS

6. Layout approval

Outline of great web development

Stage Four
Content

1. Review content

2. Prep media

3. Copyrights, terms of use and privacy policy

4. Contact details

5. Social details

6. About page information

7. Testimonials, reviews and awards

8. Product information

9. FAQ

10. Optimize target keywords in content

11. Proofread

Outline of great web development

Stage Five
Content Integration

1. Merge mockup data with content layout

2. Define headers and paragraphs

3. Identify and add meta tags

4. Label links with anchor tags

5. Make links consistent and easy to identify

6. Add alt tags on all images

7. Provide text based alternatives for all media without alt tags

Outline of great web development

Stage Six
Design

1. Artwork update and creation

2. Logo updates and creation

3. Favicon updates and creation

4. Design header

5. Design main section columns and sidebars

6. Style special fields errors, validation, etc.

7. Design buttons, sprites, etc.

8. Create splash screen

9. Details, details, details

10. Validate design and send to client

Outline of great web development

Stage Seven
Functionality

1. Build databases

2. CMS, blog, or E-Commerce implementation

3. Forms and scripts

4. Newsletter

5. Custom apps and functionality

6. Restricted areas

7. Account login and registration page

Outline of great web development

Stage Eight
Technical and Usability

1. Make URLs meaningful and user friendly

2. Check URLs consistency

3. Cross browser optimization

4. Create custom 404 error page

5. SEO page titles, descriptions, keywords, OpenGraph, snippets, and TwitterCards

6. Make website print friendly

7. XHTML validation and optimization

8. Protections and .htaccess functions

9. Further security databases, cgi-bin and SSL certificates

Outline of great web development

Stage Nine
Testing

1. Web standards

2. Usability test

3. Accessibility test

4. Typography test

5. Content test

6. Design identity test

7. Link testing

8. Transaction testing

9. Correct errors and overall performance

10. Complete offline testing

Outline of great web development

Stage Ten
Live

1. Documentation

2. Upload website

3. Statistics and optimization setup

4. Configure a backup schedule

Outline of great web development

Stage Eleven
Training

1. CMS

2. XHTML/CSS

3. SEO

4. Other

Outline of great web development

Stage Twelve
Marketing and SEO

1. Create XML sitemap

2. Configure robot.txt

3. Submit to search engines

4. Submit sitemap

5. Internet ads

6. Newsletter and mail campaigns

7. Auto responders

8. Social networking

Outline of great web development

Stage Thirteen
Testing Again

1. SEO testing

2. Marketing testing

3. Optimization testing

4. Database testing

Outline of great web development

Stage Fourteen
Launch

1. Write completion report

2. Make a copy of website and databases

3. Write a page with all accounts

4. Wrap up in portfolio and send as a gift

5. Have a party

Outline of great web development

Stage Fifteen
Maintenace

1. New functionality

2. Analytics

3. SEO

4. Submit to search engines

5. Sitemap updates

6. Social networking

7. Backups

8. New pages

9. Website redesign

Outline of great web development

Stage Sixteen
Management

1. Project evaluation

2. SEO review after website is live for 2-4 months

3. Any documentation updates

4. Ongoing roles and responsibilities

Kids are Learning Computer Programming with Rasberry Pi

What is Rasberry Pi?

A dessert.
Yes, but today we are talking about a new computer that is the size of a credit card.

The Rasberry Pi Foundation is a registered educational charity in the UK. This foundation set out to bring awareness to the ever growing industry of computer technology. Their goal is to provide a medium for students, that is both affordable, versatile and a great tool to learn about computer programming and how they can interact with everyday life. Not only is it a great educational medium, but it will help eliminate the amount of children and students without access to a home computer being they start at about $40.

So how does a computer the size of a credit card teach us about computer programming?

This device is not only small and affordable, but it plugs right into a TV or monitor, and uses a standard keyboard and mouse.
Rasberry Pi is a very capable device that can pretty much do everything your desktop computer can do, and has the capability of interacting with the outside world.

The Rasberry Pi is a great way to learn programming languages such as Python, and it uses a much more kid friendly programming language called Scratch. These programming languages allow the device to connect to weather machines, media servers, parent detectors, and even birdhouses with infrared cameras. This entices students to become engaged to learn more about computer programming and hardware.

In conclusion, the Rasberry Pi has great potential to educate students around the world on how to program computers to interact with other devices.

On a bigger scale, there is now even a robotics competition where students have the opportunity to build robots and compete in a competition with other teams in the area.
These robots can be built using devices such as the Rasberry Pi.

The students are required to navigate the robots through a series of events on the field. In the Pacific Northwest this event is organized by the PNW Robotics. The Rasberry Pi can be found at www.rasberrypi.org, so check them out, pick one up and start building a robot, or whatever entices you.

New Computer Calculates 640TBs Of Data In One Billionth Of A Second

HP’s latest invention is not a server, PC, or a phone.

It is more of a combination of all of these technologies in one.
It uses clusters of specialized cores instead of small generalized cores.

Not only is it efficient, it is all connected through silicon photonics instead of copper wires that provide blazing speeds of data. To handle even more data, it uses memristors instead of standard resistors, which are capable of storing information even when there is no power.

This new system is six times more powerful than any existing server, and eight times more efficient with energy consumption. HP even talks of smartphones with 100 terabytes of memory. Unfortunately, we have to wait until around 2018 to see it at a consumer level, but we can’t wait to see what they are really capable of.

Check Out the Newest in 2014 for Mobile Technology

Smartphones have paved the way for future technology, and have become a technology that most use daily.

Once just a phone, we now hold in our hands a device that can do things once only seen in science fiction movies.
Each year, technology advancements provide more and more interactivity with their users, helping you with something.

Whether it be tools, controlling devices, or even simply new ways to connect with friends.

In 2014 we will only see more technology put into these devices, and even now 64 bit architecture. This will allow better framework for their operating systems along with more capabilities of their apps. This is great technology, but with it, will take time to be fully implemented, and secondly, it will take time for the programmers to learn its full potential. Give it a year or so and you should see it all in full effect.

Spatial sensitivity will be integrated into new devices.

This allows your device to better track its own motion.
These motion coprocessors will provide less consumption from the cpu which allows more computing and an extended battery life when using such technology.

Not only for runners, this technology will open the door to these devices and the world around them.

Beacons are little bluetooth devices that connect with your phone to provide information depending on where you are. Such as in a store, it would provide further information about products, prices, and reviews, and at a sports stadium to track stats and view scores.

Miracast will open new doors for streaming media.

Streaming media across mobile devices can be a headache, and may differ depending on which kind of device you are on.
Miracast hopes to solve these issues and help ease the headache of streaming media across different platforms and devices.

These are just a few technologies to watch for in 2014.

Each year, more people are using smartphones and tablets. This market is huge and is only getting bigger. With its huge market, companies are putting a lot of time and money into creating the next big thing in the mobile world. We look forward to embracing this new technology and seeing what 2015 brings.